Crisis Management & Media Training @ Oriel


Brief description of the Crisis cases:

  1. Bringing public confidence back
    A large financial institution ran into severe crisis due to its alleged wrong decisions in investments in certain instruments. Our strategy to communicate, change in its working philosophy, management structure and improved internal mechanism involving investors, employees and other stake holders helped it win the public confidence back and turn into a large institution.
  2. A famous change chain of non- vegetarian restaurant faced agitation by animal right activists who’d restrain the visiting guests from entering the restaurant created ruckus and resulted in negative photo caps and stories. It also had PETA run a negative campaign against the chain. Our intervention and communication about the fair-play by the client and misplaced notion by the activists helped the client bounce back.
  3. A popular television channel faced the wrath of authorities and public for a certain incident act by one of the participants in the program which was delayed resulting in public brouhaha. Our communication was to explain the channel’s view point and the steps it had taken to prevent such incidences helped to reconnect with the viewers and sponsors.
  4. In the wake of controversy regarding entry of private players in cooking gas we highlighted the problems faced by private players and communicated the need for level playing field.
  5. A famous college in Mumbai came in flak from all political parties and saw violent demonstrations because it started enforcing certain disciplines. The college also faced allegation of closing down. We brought out the facts in the open about the academic interests and management stance and highlighted misplaced fears of students and parents. Thus the academic and public interest was protected.
  6. A famous five star hotel faced flax from certain motivated customers who went to town talking about food containing insects in the restaurant. The clients point view was projected and its system of maintaining hygiene was communicated. This potential situation that could have raised questions in the mind of other patrons was averted.
  7. On the Telecom policy issue, there was a huge opposition. We helped communicate the advantages of the policy through over 200 open houses across the country inviting all stakeholders. The exercise resulted in healthy public debate and discussions and resulted in policy implementation.
  8. A large enforcing agency realized that its good work was wrongly interpreted and reported in the media. It was realizes that there was a need for better communication between the agency and media. An intense media coaching program for the agency’s personnel impacted the briefing and reporting resulting in better public outreach.
  9. A Textile manufacturer faced severe labour problem with two warring unions going violent which resulted in loss of lives of two labourers and became the case of alleged human rights violation. Our strategy and communication to put the entire issue in the right perspective in front of all stake holders including media not only reduced conflicts but led to peaceful resumption of production.
  10. We helped a large co-operative bank communicate its strong fundamentals to all stake holders timely to avert an impending crisis as rumours were flying thick about its closure.
  11. A public communication program was initiated to highlight pro’s and con’s of streptokinase verses Veronese (injections given at the time of heart attack) to avert a divide in the medical and paramedical fraternity.
  12. An NGO came up with a campaign to showcase the dilapidated condition of the municipality schools. We helped them run the online campaign and created a microsite for the masses to sign the petition and to support such a cause. This garnered a lot of signature and pictorial depiction resulting in meaningful initiatives by the authorities.
  13. A state Govt’s flagship program of running subsidised canteens run into negative publicity and criticism. We developed and showcased the positives and benefits in an intensive way through media mobilization and stake-holder outreach.
  14. A brick and mortar S-commence services company specialising in facilitation services booths across the country faced allegation of malpractice and cheating by the trade and Franchises/Dealers, tuning violent. Our media mediation and stake-holder communication helped neutralised the situation paving way for peaceful negotiations and smooth flow of business.